Wolf Mailing and Marketing Services, Inc. - Library - Ooops!! common mistakes made by those using direct mail

Are you getting the most out of your mailings? Read these and avoid costly errors. If in doubt, call Wolf Mailing and Marketing Services for all your mailing needs.

Common mistakes made by communication professionals when it comes to mailings:

Incorrect or incomplete permit printed on mail piece
Postal indicia (permit) left off of mail piece
Sender is unaware of postage amount related to size of mail piece
Not enough time allocated to acquisition or preparation of mailing list
Not enough room for mailing label on mailpiece
Did not verify weight on 1st class mailing - postage increases 71% for each additional ounce
Return address left off of Non-Profit mailing - which is necessary to obtain Non -Profit Rate
Not enough space allocated for enclosures in envelope - therefore, material will not fit in envelope
Misspelling within letter
Have you made a mistake with your mailings?....what could you do to ensure it doesn't happen again?

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