Row of Books
 Wednesday, December 03, 2008

the Wired Wolf - Direct Mail and eMail Marketing News

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LIBRARY
Ooops!! common mistakes made by those using direct mail

Are you getting the most out of your mailings? Read these and avoid costly errors. If in doubt, call Wolf Mailing and Marketing Services for all your mailing needs.

Common mistakes made by communication professionals when it comes to mailings:

  1. Incorrect or incomplete permit printed on mail piece
  2. Postal indicia (permit) left off of mail piece
  3. Sender is unaware of postage amount related to size of mail piece
  4. Not enough time allocated to acquisition or preparation of mailing list
  5. Not enough room for mailing label on mailpiece
  6. Did not verify weight on 1st class mailing - postage increases 71% for each additional ounce
  7. Return address left off of Non-Profit mailing - which is necessary to obtain Non -Profit Rate
  8. Not enough space allocated for enclosures in envelope - therefore, material will not fit in envelope
  9. Misspelling within letter
  10. Have you made a mistake with your mailings?....what could you do to ensure it doesn't happen again?

(Back to the Library)

WOLF MAILING AND MARKETING SERVICES, INC.
3905 NW 36th Street - Oklahoma City, OK 73112
(405) 239-6245 or 1-800-305-8051
E-mail: info@wolfmailing.com