Wednesday, December 03, 2008
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Goal #3, Get them to Respond!
AIDDA formula continued from goal #2
A - ASK FOR RESPONSE Is there an incentive to respond? (Think about a gift or Offer good until, Enjoy this now). Restate the benefit “Buy now and begin saving time today!” Make it EASY to order (800 number, Business Reply Mail, Internet, E-mail, Fax, Etc.) 8 responses you can ask of your reader:
Goal #2, Get them to Read it!
Goal #3, Get them to Respond!
Goal #4, Get the Greatest Return!
A - ASK FOR RESPONSE Is there an incentive to respond? (Think about a gift or Offer good until, Enjoy this now). Restate the benefit “Buy now and begin saving time today!” Make it EASY to order (800 number, Business Reply Mail, Internet, E-mail, Fax, Etc.) 8 responses you can ask of your reader:
- Buy!
- Visit!
- Call!
- Write!
- Order!
- Send!
- Fax!
- Receive!
Goal #2, Get them to Read it!
Goal #3, Get them to Respond!
Goal #4, Get the Greatest Return!
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