The mailing list
The mailing list
The mailing list

Basically there are two databases to increase sales:
Customer List
Prospect List

First, let’s look at the customer list - The greatest overlooked potential sale

5 things you can do with your customer mailing list:

1. Cross-selling - what are your customers not buying from you that they buy elsewhere?
2. Upgrade - are they aware of your range of services or complete product line?
3. Introduce New products - does your customer know about this year’s model?
4. Reactivate - what about the older customer? have any fallen through the cracks?
5. Maintain Loyalty - if you don’t invite your customer to do business with you, someone else will.

Case Study
An insurance company measured correlation between mailings and customer loyalty. Without any mailings the insurance company retains 63% of new customers. However, with 4 or more mailings, insurance company retains 84% of their new customers.

Previously, we said there are two databases to increase sales:

1. Customer list
2. Prospect list

Let's now look at the Prospect list ...

4 types of prospect mailing lists:

1. Resident List (geographic, universal, generic)
2. Name List (demographic, targeted - age, income, children, etc.)
3. Response List (known purchase or inquiry)
4. Business List (type, # of empl., sales)

You can expect to pay approximately 3-6 cents per name with a minimum of $225. These lists are almost always rented or "purchased" and available in a variety of formats. For 2.5 times the original price you can typically use these names as often as you want for one year- this is sometimes referred to as a "multi-use" list. Wolf Mailing and Marketing Services has the best mailing lists available. Business or consumers - call 405-239-MAIL for more details.

Goal #1, Get it to the Right Person!
Goal #2, Get them to Read it!
Goal #3, Get them to Respond!
Goal #4, Get the Greatest Return!